Tag Archives: Leadership

LIFE Leadership is in the Information Business

LIFE Leadership Makes a Difference

People approach me all the time with “great” ideas about products we at the LIFE Leadership company “ought” to carry in our portfolio. These ideas range from the good to the downright wacky. However, none of them need be analyzed on their own merits because none of them fit the key criteria for being offered by LIFE Leadership.

Why?

Because they are not information products.

You see, as Orrin Woodward says, LIFE Leadership is about information, plain and simple. We lead people to truth through a large community of people dedicating to selling life-changing information. This information has saved marriages, improved familial relationships, brought hope, fixed finances, and a host of other meaningful accomplishments in the lives of people.

This is the first most important reason we at the LIFE Leadership company are in the information only business: to make a difference.  None of us is interested in hawking products, foisting commodities into the marketplace, etc.  We are simply not interested in leveraging our personal reputations for products that aren’t primary in improving lives in a deeply meaningful and lasting way. Period.

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LIFE Leadership Can’t Be Commoditized

Almost any product quickly becomes commoditized. What do I mean by this? Simply that any widget, physical product, conventional item, will soon be copied by the competition and improved to the point where what was once at the head of the class is quickly sent to the mid-pack. However, when producing and representing such products to the marketplace, those who well them are forced to push them even though they have slipped from their leadership position and may no longer be the best. Instead, what was once a leader becomes a mere commodity.

This doesn’t happen with the information LIFE Leadership provides and sells.  This is because our content creators cannot be commoditized. There will never be another Orrin Woodward, and we have the only one. Further, not only is his teaching style (and all the other content-creators in our bullpen) unique, it is also improving. As Orrin (and our other leaders) continue to grow, learn, and improve, their teaching gets better and better, remaining the whole time, however, as unique and special as ever. In essence, it can’t be commoditized. So while LIFE Leadership is committed to developing information products that truly change lives in positive and lasting ways, it also by default does so in a way that can’t be commoditized. This means that all the LIFE Members out there who sell our information products never have to worry about representing something that has become commoditized and has fallen from its position of uniqueness in the marketplace.

LIFE Leadership Leads in value while maximizing a pay plan

Finally, the third key reason LIFE Leadership is firmly ensconced in the life changing information product category, is because information products have an enormous margin between the selling price and the cost of manufacture.  In essence, information can be “produced” into a format such as CD, DVD, video stream, live web broadcast, download, or whatever, in a very economical fashion, with very little “cost of goods sold.”  This means that we can both offer our products for a very low price in the marketplace (which we strive mightily to do and are very proud of our low pricing strategy), AND put a nice margin of money into the pay plan to reward the LIFE Members in the field who are selling our products (which includes ourselves, by the way).  In this way, LIFE Leadership currently pays out a little over 70% of gross PV (point value) revenue back into the field – meaning we run the cost of production, administration, customer service, legal representation, overhead, etc. all under 30%.  This payout plan is an industry leader and is extremely attractive to people looking to make some money in a business of their own.  Also, at any level of involvement as a LIFE Member, the sale of any product produces an immediate 25% sales margin that goes directly to the person who did the selling as profit.

For these three reasons, LIFE Leadership is proud to being in the information business.   And I hope this particular information has been helpful!!

Sincerely,

Chris Brady

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Orrin Woodward Wins IAB Top Spot

Orrin Woodward IAB

Orrin Woodward Wins First Place

The Internet Age is a peculiar one in which the small can make themselves appear big.  In a world now ablaze with information, we are bombarded by companies and individuals who present themselves as being something more than their actual substance. We also witness the obscure, bizarre, disgruntled, unprincipled, and undisciplined having access to a voice louder than merit would bestow.

This is why it is tremendously refreshing to see that sometimes the exact opposite is true. Occasionally some individual or organization dedicated to excellence and toiling upward far from the hot light of personal glory sometimes receives recognition that is due, and perhaps even over due.  This occurs most justly when it has not been sought either directly or indirectly.

Yesterday I received an innocuous email seemingly no different from the other 100 that come in on a daily basis.  I opened it with no more anticipation than one opens a phone bill.  But as I read through its contents I was warmed by its announcement that my friend and business partner Orrin Woodward had received the prestigious IAB Top Small Business Award Top Leadership Website for 2011.  IAB is the International Association of Businesses, a worldwide membership of business owners more than 1 million members strong.  For this year’s award, Orrin Woodward was up against the likes of leadership giants such as Jim Collins, John Maxwell, Stephen Covey, Ken Blanchard, Tony Robbins, and Jack Welch, among others.  It is an incredible honor just to be among such icons of the industry, but to finish first is absolutely impressive.

Those of us who have worked beside Orrin Woodward these many years and witnessed what he has done in the world of leadership development understand that this award is well deserved.  It is indeed exciting to see that others are taking notice of work that is done largely without fanfare or acclaim.  As long-time Chairman of the Policy Council of the Team, a leadership development service provider, and (this past year) as one of the principle founders of the LIFE business, dedicated to bringing life-changing leadership training to everyone, Orrin Woodward has “stood tall in the pocket,” working tirelessly for excellence, setting a solid vision for the future, and standing firm upon conviction.  In a world where success and timeless principles are under attack from envy and entitlement thinking, Orrin Woodward has remained resolute that a better life can be lived by anyone seeking to take personal responsibility and align their lives with fundamental principles.  It is sometimes an unpopular stand to take.  People don’t always like to be told the truth.  The rules of success are hard and merciless.  People often choose to blame the messenger instead of facing the mirror.  But Orrin Woodward is not a student of convenience, nor a cohort of mediocrity, but rather a revolutionary for personal developmental excellence and a “no excuse” lifestyle of greatness.  Whereas in many cases these would be mere high-sounding words, in the case of Orrin Woodward they are well deserved.

Congratulations Orrin, to you and your entire organization.  You have earned it, and yet, it is only the beginning!

LIFE Changing Information

LIFE Business Information

LIFE-changing information

I was only a few years out of grad school and a year into my marriage when I got into business with co-worker Orrin Woodward. From the very beginning of our entrepreneurial adventure together Orrin was enthusiastic about getting personal improvement information into my hands. He began with the book Magic of Thinking Big by Dr. David Schwartz and followed that up with a constant barrage of audio recordings and additional books.  I couldn’t have known it at the time, but this was the beginning of my real education; a self-directed learning hunger that would carry me for the next two decades. In fact, nearly everything I’ve been blessed to accomplish in that time is in some way due to the learning and growth engendered by the habit of ongoing learning inspired by those first exposures to personal development information.  Thank you Orrin!

The LIFE business is now one month old. It exists to bring the exact kind of information that was so critical in my own formation into the hands of others. It follows a program whereby busy adults in the modern world can learn and grow and change in the most low-drag, friction-free manner. While much of what exists out there in the training world involves expensive conferences, a “drinking through a fire hose” approach, and a massive strain on budgets (and usually culminates in the employee heading back to work with a thick binder under her arm that, at best, will end up in the credenza of her desk), the LIFE learning programs operate on the principle of “a little-at-a-time,” thereby respecting the busy schedules and distracted lives most of us lead. Additionally, though, we also know that for true change to take place (and to last), it must be reinforced over time.  Baby steps of improvement taken consistently over time are the secret to massive advancement in station – not expensive one-time deluges.

LIFE is in the business of producing life-changing information, and we know it works because it first worked for us!

Revolutionize your life! Take the leadership challenge! Plug into a positive source of information and be prepared to be amazed at the changes you see in yourself and your results in LIFE.

Welcome to the LIFE you’ve always wanted!

 

LIFE: Everyone will be called upon to lead – few will be ready.

LIFE by Chris Brady and Orrin WoodwardEveryone will be called upon to lead at some point (and truly several points) in their lives, the only question is: Will they be ready?

The LIFE business launched with the purpose of providing world-class leadership materials to business executives, entrepreneurs, corporate climbers, pastors, church leaders, administrators, community service leaders, public servants, teachers, parents, and anybody who will find themselves in a position to lead.  My friend and co-author Orrin Woodward (one of the world’s Top 25 leadership gurus) recently said, “When it gets right down to it, leadership is for everyone. Nobody will be able to make their way through life without needing the draw upon the toolbox of leadership.”  Sadly, many people lack these tools and therefore get to live with the consequences of being ill-equipped. These consequences include missed opportunities, unfulfilled career aspirations, financial woes, and broken relationships.

Although leadership is for everyone, not everyone will equip themselves. Therefore, it may be helpful to consider a list of people for which the LIFE materials don’t apply.  LIFE leadership training materials are NOT for those who:

1. Refuse to take 100% personal responsibility for their results in life.

2. Would rather fix blame than fix problems.

3. Want an easy, comfortable life without having to earn it.

4. Already know everything and are therefore unteachable.

5. Have character issues they refuse to address.

People who fit these descriptions need not apply.  Again, to quote Orrin Woodward, “LIFE is for those who earnestly seek a better life, are interested in the strenuous process of personal growth, are driven to succeed in significant ways, and are committed to a life of excellence for a higher purpose.”

Mediocrity is for the many.

Leadership is for the few.

Everyone will be called upon to lead – few will be ready.

LIFE is for those few.

The CIRCLE of LIFE

I had a very engaging conversation with my friend and co-author Orrin Woodward today.  As usual, we kicked around a ton of stimulating ideas and pieced together something that, in our estimation, will immediately convey greater understanding as to the purpose of the LIFE business.  (See the inset diagram).

Circle of Life by Chris Brady and Orrin Woodward

The CIRCLE of LIFE

In each of the 8 F categories of Faith, Family, Finances, Fitness, Following, Freedom, Friendship, and Fun, one can imagine a certain grade based upon how one is doing in that category. In the diagram the center represents horrible, as in, you are totally “stinking up the joint” (as my kids say) in a certain category. Working your way out from the center to the outer ring in any of the categories represents a stronger grade.  So someone with a dot near the outer ring is doing well in that category.  By connecting the dots on your subjective personal estimation of your life at this moment in each of the categories you can come up with a shape that roughly represents your life right now in each of the 8Fs.

Quite simply, the LIFE business supplies life-changing information to help you increase your score in each of the 8Fs.  The goal is to take someone from the not-so-good black shape represented toward the center of the diagram to the much improved (and happier, we would think) life represented by the red outline toward the outer ring of the circle.

Who doesn’t have at least a category or two, or three, or eight, in which he or she would like to have a better score? Who wouldn’t want to transform his or her life from the tiny blob (and who among us hasn’t felt like a tiny blob from time to time?) in the center to the big wheel (and who hasn’t wanted to be a big wheel at least once in his or her life?) toward the outer ring?

That’s it.  From little blob to big wheel.

But all kidding aside.  This CIRCLE of LIFE is the snap-shot diagram to which people can easily relate when it comes to understand the goal of LIFE and the life-changing information we offer.  We will help people learn and apply truth in each category and thereby improve their shape.

LIFE: Because leadership is for everyone!

Transformational Truth Over Time – It’s Your LIFE

Life is precious. Life is short. Life is a gift. Life is what you make of it. Life is a journey. Life’s a Beach. There seems to be no end to the number of cliches and one-liners involving this precious concept called life.

And now there’s one more: LIFE: Leadership is for everyone.

LIFE Business

LIFE book by Orrin Woodward and Chris Brady

In our best selling book, Launching a Leadership Revolution, co-author Orrin Woodward and I made the point that leadership is not something reserved for the gifted few. It is not an endowment at birth. Leadership, in fact, is something all of us will be called upon to exhibit at some point, and most likely many points, in our lives. The only question is: will we be ready?

The Launching a Leadership Revolution book was our attempt to encourage everyone to prepare and equip themselves for both the pivotal big moments and also the nearly mundane small moments during which our leadership abilities will be needed. How we respond in those situations, how we lead, will have lasting ramifications on our lives.

If indeed we successfully made the point, then the next question becomes: how does one equip him or her self for leadership?

In answer to that question we have developed the suite of LIFE materials. Offered across three product lines (the LLR Series for specific and professional leadership considerations, the LIFE Series for more general and perhaps even relational issues, and the AGO Series for spiritual applications), the LIFE materials are designed to equip one in the way busy adults need to be equipped – namely, a little at a time.

Instead of attending some outrageously expensive conference, or buying loads of high-priced materials, or walking away with a big binder under your arm that you’ll never open again, at LIFE we deliver a monthly dose of foundational truth for leadership and living a better life.  The key is “a little at a time.” Very few people have the resources of either time or money to invest in big conferences anyway.  And even for those who do, such large doses have only minimal staying power.  But in our own lives the predominate factor in our success has been an ongoing program of monthly training installments designed to be consumed in small doses over time.  Anything so consumed gradually becomes a habit and the information inculcated as one’s own.  That’s the power of the LIFE subscriptions.  Not only are they packed full of life transforming information, but they come on a regular basis like oxygen to the blood.

So check out the LIFE subscriptions and pick one (or two, or three) that best align with your personal development needs.  Subscribe. Read. Listen. And watch the free follow-up videos to which only subscribers have access.  Apply these ongoing doses of truth to your life and see if you aren’t amazed at the difference.

Remember, it’s your life – but it’s not yours to waste! Make the most of it by filling it with transformational truth, today.

the-life-business.com or the-team.biz ?

www.the-life-business.com

Baking up a new LIFE

When Orrin Woodward and the rest of the Policy Council founded the LIFE business, they were really just bringing to fruition the part of the business most people treasured the most, anyway. How often have I run into people who love “the system” part of the industry, but not the rest of it? How many of us enjoy the learning and personal growth aspects more than anything else? So it is really just a natural extension to try and capture the life-changing aspects of what we do and make that available to everyone, whether they choose to build a business or not. The LIFE materials are just that – designed to deliver life-changing truth to people of all walks.

I laughed the other day when I heard someone say, “Isn’t that just a business about chasing dreams?” as if that were a bad thing. First of all, there is nothing wrong with having dreams, and chasing them, as long as they are of the God-given variety and can be attained within His perfect will for our lives.  What this means is that dreams should not lead to materialism, covetousness, greed, avarice, or any of the other besetting sins of mankind, and they should be clean and reverent, God-honoring, and an encouragement to others.  Within these obvious boundaries, it is healthy to have something to pursue, for God’s glory.  Having something to chase gets us out of bed in the morning, makes us work at improving ourselves, and helps us beat back the temptations of laziness and victim thinking.

But the LIFE business is about much more than simply providing an opportunity in which people can have a chance at pursuing their dreams.  It’s about providing foundational truth in all categories of life so anyone, anywhere can transform his or her life into something that matters more, delivers a larger impact, and makes a bigger difference. People don’t have to build the LIFE business to accomplish this, they can simply plug into some of the LIFE materials and apply those truths to their lives.

Now, what about the Team training system, found at www.the-team.biz ? The Team remains a company dedicated to helping people learn the fundamentals and methods of building communities of people.  For specific techniques of developing a strong LIFE business, access the Team’s training materials.

LIFE products = changing lives by delivering truth

TEAM training materials = help people build their communities through which LIFE materials flow

It’s that simple.

Welcome to the LIFE you’ve always wanted! May God bless all your efforts for His glory!

LIFE Pre-Launch Weekend a Major Success!

LIFE Business Pre-Launch

Orrin Woodward rolls out details of the LIFE business to the Team

This past weekend in Columbus, Ohio, LIFE and Team held a fantastic leadership conference featuring best selling author Oliver DeMille, best selling author and leadership guru Orrin Woodward and his wife Laurie, Ernst and Young’s 2009 Entrepreneur of the Year Dallin Larsen, founder of three ministries Pastor Stephen Davey, business leaders Tim and Amy Marks, Bill and Jackie Lewis, Claude and Lana Hamilton, George and Jill Guzzardo, and Dan and Lisa Hawkins.  The theme of the weekend was LIFE, leadership, and opportunity. Topics covered ranged throughout the “8 F’s” including Faith, Family, Finances, Fitness, Following, Freedom, Friendship, and Fun.

There are moments in life when everything just seems to come together. After 17 years of dreaming and working, the founders of LIFE are finally able to birth a concept that sits at the apex of four industries/trends, namely: 1) the Personal Development industry, 2) the LIFE coaching industry, 3) the networking industry, and 4) the concept of Community (both electronic and “real”).  Details of this amazing combination, which author Frans Johansson in his book The Medici Effect calls “Intersectional Innovation,” were covered at this conference. The concept of Intersectional Innovation states that cataclysmic and explosive shifts occur when unique combinations are found in the spaces between industries or trends. If this is true for the space between two trends (and Johansson’s book makes a strong case that it is), then imagine what could happen at the conjunction of four trends/industries! That’s what’s happening with LIFE!

LIFE doesn’t officially launch until November 1, 2011. However, all attendants at this weekend’s Major Convention are set to get a head start. Armed with new tools and information resting atop timeless principles, new members can charge ahead into a future so bright they might want to wear welding helmets! Here’s to a LIFE that matters!