Tag Archives: Life Leadership

LIFE Leadership in 2014

LIFE Leadership Matters

The LIFE Leadership company has just completed its second full calendar year, and again, we are very pleased with our growth and expanding impact. We have again experienced double digit growth (the exact numbers will be reported soon by the office) and reached into new markets. As always, our focus is not merely on helping people succeed, but in helping them matter. It is no secret that my favorite quote is one attributed to the famous preacher and evangelist D.L. Moody, “Our greatest fear should not be that we won’t succeed, but that we will succeed at something that doesn’t matter.”  Every time I read that sentence I am refocused and recommitted to making sure that everything we do helps people transcend success and focus much more importantly upon significance.

Life Leadership Dreams Big but Focuses Small

In one way, this could really just be a bunch of words. But for those of us who labor behind the scenes, this desire to matter, to truly make a difference, is a driving factor in our work. Someone once asked me when I was going to stop working so hard. I am always surprised at this type of inquiry, as what I do doesn’t seem like work. In fact, when you love what you do, and when you see every day that what you do really matters in the lives of people, you can’t help but work! In fact, your work becomes the most fun fun there is! For me, the point isn’t to get more time off, but to get more of my time to be on, on the mark, that is. Meaning, I want more and more of my time to count, and in the most meaningful ways. When I take time off, it’s only so my time on is even better! (That was the point I was attempting to make in my book, A Month of Italy).

Overall, the way we apply all this high-sounding talk at LIFE Leadership is to dream big, and then focus small.  What that means to me is to keep an enormous, overriding vision of where we can help people go, followed by a strenuous mastery of the details required to make it happen.

My friends and co-founders in this endeavor, Orrin Woodward, Tim Marks, Claude Hamilton, Bill Lewis, George Guzzardo, Dan Hawkins, and Rob Hallstrand are all aligned in common purpose to continue to make LIFE Leadership something that truly helps people lead more meaningful lives.

Life Leadership will continue to improve!

As a result of this tireless labor of love that we are all engaged in, we have several very exciting new things happening in 2014! Among these are international expansion, new product rollouts, a massively increased compensation package, increased One Time Cash Awards, improved data management and “dashboard” designs for field leaders, simplified back office operations, smart phone apps, voice communication systems, and much more!

So hang on tight for an even more exciting year than our first two!

I truly hope you like all that we deliver this year, and that our materials and events enable you to live the life you’ve always wanted!

Remember: It’s not as important to succeed as it is to matter, and you’ll likely accomplish the former by shooting for the latter!

Sincerely,

Chris Brady

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LIFE Leadership is in the Information Business

LIFE Leadership Makes a Difference

People approach me all the time with “great” ideas about products we at the LIFE Leadership company “ought” to carry in our portfolio. These ideas range from the good to the downright wacky. However, none of them need be analyzed on their own merits because none of them fit the key criteria for being offered by LIFE Leadership.

Why?

Because they are not information products.

You see, as Orrin Woodward says, LIFE Leadership is about information, plain and simple. We lead people to truth through a large community of people dedicating to selling life-changing information. This information has saved marriages, improved familial relationships, brought hope, fixed finances, and a host of other meaningful accomplishments in the lives of people.

This is the first most important reason we at the LIFE Leadership company are in the information only business: to make a difference.  None of us is interested in hawking products, foisting commodities into the marketplace, etc.  We are simply not interested in leveraging our personal reputations for products that aren’t primary in improving lives in a deeply meaningful and lasting way. Period.

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LIFE Leadership Can’t Be Commoditized

Almost any product quickly becomes commoditized. What do I mean by this? Simply that any widget, physical product, conventional item, will soon be copied by the competition and improved to the point where what was once at the head of the class is quickly sent to the mid-pack. However, when producing and representing such products to the marketplace, those who well them are forced to push them even though they have slipped from their leadership position and may no longer be the best. Instead, what was once a leader becomes a mere commodity.

This doesn’t happen with the information LIFE Leadership provides and sells.  This is because our content creators cannot be commoditized. There will never be another Orrin Woodward, and we have the only one. Further, not only is his teaching style (and all the other content-creators in our bullpen) unique, it is also improving. As Orrin (and our other leaders) continue to grow, learn, and improve, their teaching gets better and better, remaining the whole time, however, as unique and special as ever. In essence, it can’t be commoditized. So while LIFE Leadership is committed to developing information products that truly change lives in positive and lasting ways, it also by default does so in a way that can’t be commoditized. This means that all the LIFE Members out there who sell our information products never have to worry about representing something that has become commoditized and has fallen from its position of uniqueness in the marketplace.

LIFE Leadership Leads in value while maximizing a pay plan

Finally, the third key reason LIFE Leadership is firmly ensconced in the life changing information product category, is because information products have an enormous margin between the selling price and the cost of manufacture.  In essence, information can be “produced” into a format such as CD, DVD, video stream, live web broadcast, download, or whatever, in a very economical fashion, with very little “cost of goods sold.”  This means that we can both offer our products for a very low price in the marketplace (which we strive mightily to do and are very proud of our low pricing strategy), AND put a nice margin of money into the pay plan to reward the LIFE Members in the field who are selling our products (which includes ourselves, by the way).  In this way, LIFE Leadership currently pays out a little over 70% of gross PV (point value) revenue back into the field – meaning we run the cost of production, administration, customer service, legal representation, overhead, etc. all under 30%.  This payout plan is an industry leader and is extremely attractive to people looking to make some money in a business of their own.  Also, at any level of involvement as a LIFE Member, the sale of any product produces an immediate 25% sales margin that goes directly to the person who did the selling as profit.

For these three reasons, LIFE Leadership is proud to being in the information business.   And I hope this particular information has been helpful!!

Sincerely,

Chris Brady

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The LIFE Business – Life Changing Information

The LIFE Business is about Information

In an age in which nearly any product can quickly become commoditized, it is a joy to be involved in marketing informational products to customers. This is because the unique and original nature of informational products do not lend themselves to commoditization.

What do I mean?

cashflowTake, for instance, Robert Kiyosaki’s Cashflow Quadrant concept. It was over fifteen years ago that I was first exposed to this diagram, and it continues to be instructional and useful in my life. There is quite simply no other simple concept I’ve ever seen that can take a complex landscape of possible career/professional occupation choices and reduce them to such a clear and understandable image. This concept is so good that others can merely copy it.  It cannot, however, be reduced, made cheaper, or hocked in a second-hand way.  In other words, it cannot be commoditized.  Informational products are like that.  They carry the DNA of originality and are once and forever stand alone units.

This is what I love so much about the products produced by the LIFE business. LIFE Leadership’s informational products are as unique and creative as each of our contributing content creators. Each of these tireless men and women bring their own special perspective to information that is designed to help improve people’s lives.

The LIFE Business’s Information Changes Lives

I am blessed to receive a near-constant stream of emails and cards and letters recounting how the Life Business‘s information has improved peoples’ lives.  Since the LIFE Leadership company produces information in each of the “8 F’s”, the categories through which we live our lives (Faith, Family, Finances, Fitness, Freedom, Following, Friendship, and Fun), these life improvements take place across a wide spectrum. I have been told that listening and reading through the informational products LIFE produces has improved marriages, helped people get out of debt, formed better attitudes, and repaired damaged self-images.  Many of these changes I’ve witnessed first-hand in peoples’ lives.  This is extremely heart-warming and encouraging, and certainly makes me feel privileged to be a part of the product creation at LIFE.

LIFE Business Products Available for FREE!

Finally, with products that can’t be commoditized, that really work in helping people improve their lives, the LIFE Business’s products are also available for FREE!

3forfreelogoThis is done through something called the “Three for FREE” program.  This is available to any and every customer of LIFE products.  Simply refer three other customers who subscribe to LIFE informational products at an equal level to those to which you subscribe, and yours are free! It’s a way for the LIFE business to thank you for your referrals!

Sample some of LIFE’s informational products and see for yourself if there aren’t positive changes in store for you!

May I recommend our newest product, the Financial Fitness Pack? It focuses on the Offense, Defense, and Playing Field of personal finance.  Rarely have these three categories been taught together in this fashion.  I hope you enjoy the material and that it brings an improvement in your finances!

Sincerely,

Chris Brady

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