The LIFE Business is about Information
In an age in which nearly any product can quickly become commoditized, it is a joy to be involved in marketing informational products to customers. This is because the unique and original nature of informational products do not lend themselves to commoditization.
What do I mean?
Take, for instance, Robert Kiyosaki’s Cashflow Quadrant concept. It was over fifteen years ago that I was first exposed to this diagram, and it continues to be instructional and useful in my life. There is quite simply no other simple concept I’ve ever seen that can take a complex landscape of possible career/professional occupation choices and reduce them to such a clear and understandable image. This concept is so good that others can merely copy it. It cannot, however, be reduced, made cheaper, or hocked in a second-hand way. In other words, it cannot be commoditized. Informational products are like that. They carry the DNA of originality and are once and forever stand alone units.
This is what I love so much about the products produced by the LIFE business. LIFE Leadership’s informational products are as unique and creative as each of our contributing content creators. Each of these tireless men and women bring their own special perspective to information that is designed to help improve people’s lives.
The LIFE Business’s Information Changes Lives
I am blessed to receive a near-constant stream of emails and cards and letters recounting how the Life Business‘s information has improved peoples’ lives. Since the LIFE Leadership company produces information in each of the “8 F’s”, the categories through which we live our lives (Faith, Family, Finances, Fitness, Freedom, Following, Friendship, and Fun), these life improvements take place across a wide spectrum. I have been told that listening and reading through the informational products LIFE produces has improved marriages, helped people get out of debt, formed better attitudes, and repaired damaged self-images. Many of these changes I’ve witnessed first-hand in peoples’ lives. This is extremely heart-warming and encouraging, and certainly makes me feel privileged to be a part of the product creation at LIFE.
LIFE Business Products Available for FREE!
Finally, with products that can’t be commoditized, that really work in helping people improve their lives, the LIFE Business’s products are also available for FREE!
This is done through something called the “Three for FREE” program. This is available to any and every customer of LIFE products. Simply refer three other customers who subscribe to LIFE informational products at an equal level to those to which you subscribe, and yours are free! It’s a way for the LIFE business to thank you for your referrals!
Sample some of LIFE’s informational products and see for yourself if there aren’t positive changes in store for you!
May I recommend our newest product, the Financial Fitness Pack? It focuses on the Offense, Defense, and Playing Field of personal finance. Rarely have these three categories been taught together in this fashion. I hope you enjoy the material and that it brings an improvement in your finances!
I agree Chris, this information is absolutely amazing. I’m really enjoying the Financial Fitness. Just reading the first handful of chapters I reduced my spending from about 90% to 70%. Even opened my You Inc account, something I won’t even view to see how much is in there, just keep adding my 10%. But also this information has helped me develop into a better leader for my family, my church and the company I work with. Looking forward to what is next for LIFE.
The example you have chosen, the Cash Flow Quadrant, was the first information Bill Lewis shared with Sherry and I nearly 12 years ago. Talk about truth in information!! We are glad to be a part of this most outstanding organization of Rascals.
Thank you for your continued unselfish commitment to share truth!
Brian and Sherry
What I love about LIFE is that it is delivered in a professional way and is full of variety! There are so many different styles of teaching and such rich information that is truly changing lives.
Chris… I love that what we do changes lives! Thanks for leading the charge with your example and love!! kb
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