What I Hate About Networking (And What We at the LIFE Business Sought to Fix)

LIFE

LIFE

The Impetus Behind the Life Business

There is something really right about a business that allows people to get started for a relatively small amount of money, work at their own pace, be their own boss, experience the responsibilities of business ownership in an actual business endeavor without huge downside risks, have the potential for high upsides, and get the tax advantages that come with business enterprise. These attributes (and others) are what originally attracted me to the profession of networking. However, as I experienced more and more of what goes on in certain parts of this industry, I quickly realized there were several things I hated about it!

I was not alone. Along with my friends Orrin Woodward, Tim Marks, Bill Lewis, George Guzzardo, Claude Hamilton, and Dan Hawkins, we founded the LIFE company in an attempt to build a business to not only be the model of what could be in this profession, but what should be, as well. In other words, we launched LIFE to fix what we didn’t like about the industry while preserving the parts we felt were right about it.

What the Life Business is Doing 

Below is a list of my beefs with the industry, and what we are doing at LIFE to make it right.

1. No True Customer Focus – Our fix: at LIFE, we not only have a customer focus but a customer requirement. If a LIFE member does not develop at least 50PV in monthly customer flow after a brief apprenticeship period, he or she will not be paid any bonus on group volume. Also, we have the 3 for FREE customer acquisition program, in which any LIFE member, and even any customer, who gets three customers subscribing to the same or higher value package gets his/her products the next month for free! Also we have sales competitions with bonuses for the top finishers, as well as special bonus incentives on sales of particular products. We are also about to announce a sales bonus chart designed to give the smallest participants in the LIFE business a huge sales margin on products sold to help them begin earning more money sooner!

2. Gaudy Lifestyle Representations and Outrageous Income Claims – Our fix: in our business presentations we give only basic scenario-based income representations (as in, “if  you build a business that looks like this, the way the pay plan works, it would result in X amount of pay for that month”), with the largest scenario depicting approximately $9,000 per month in income. (See our Compensation Plan brochure for this). We don’t show cheesy lifestyle pictures or videos, bikini-clad girls on yachts, or shiny bling to try and attract people to a false expectation. Our presentation focuses upon things such as obtaining more free time, better financial security, more focus upon family, travel, church and charity, etc. (We don’t go as far as talking about more time with in-laws, however!) Also, being a new company, we’ve just now completed our first full calendar year in business (year 2012), and therefore can now release an Income Disclosure Statement to inform prospective participants and properly manage their expectations (look for this in the coming weeks).

3. The Host Company Keeps Too Much of the Money – and as a result, the people in the field get to fight over the scraps. Our fix: our pay plan is currently putting approximately 70% of gross product volume (PV) into the field in the various forms of compensation. The company was not just founded by people who had come from the field, but from people who have determined to stay in the field.

4. High Sign Up Costs: We have heard of companies charging hundreds upon hundreds of dollars to join. Our fix: keep it low! Our recommended sign up cost, including sample products (three CDs, a hard cover book, a sticker, access to the LIFE business management website, and two tickets to a LIFE Live event) is just $89.99, in which the products are optional. Our goal is to keep it “less than the cost of a tank of gas!”

5. Poor Guarantees: some are confusing, very limited, or difficult to enact. Our fix: simple and straight forward, a 30 day no-questions-asked money back guarantee for all our products, including the sign up cost.

6. Trips for Top Performers: While there is nothing wrong with this, we wanted to do something a little different. Our fix: we put two very exciting trips into the compensation program for people with relatively early progress up the performance bonus chart. One is at the 6,000 pv per month level, the other is at the 15,000 pv per month level. Also, these are not business trips in disguise, but legitimate vacations. The recipient selects the trip of his/her choice from the list of available options, and takes the trip when he or she chooses. (See Incentive Trips for more information).

7. High Priced Products – our experience is that many networking companies charge super high prices for their products and then give some of this back to the field and claim that this is their “profit margin,” when in fact, the products are so overpriced no one could ever sell them for that price to begin with. Our fix: keep the prices low! For the type of informational products that LIFE specializes in producing, our competition is almost always 20 to 200% higher. For instance, our CDs sell for just $10, while most on the market in each of our “8F” categories (Faith, family, fitness, finances, friendship, freedom, following, and fun) can be found for sale from $12 to $67! Also, in our subscription packages that include books, we almost always sell the book in that month’s subscription for ten to twenty five percent below list price, as it is just rolled into a standard subscription price that doesn’t fluctuate based upon that months’ book price.

8. Inferior Products – what does this mean? It means that specific products that can easily be commoditized (produced by someone else at a cheaper price or better value, over time) stay in the company’s portfolio long after they are no longer competitive in the marketplace. This leaves those in the field leveraging their personal reputation to sell a product that is no longer the best on the market. Our fix: Informational products such as those LIFE produces cannot become commoditized because they are unique – meaning, by specific authors and speakers whose communication styles, delivery, humor, entertainment value, etc. are not duplicate-able. While the information can perhaps be mimicked by another, the brand cannot be copied.

9. Products that Don’t Matter: The other part about representing commodity products is that they really have no ability to make someone’s life better. Why spend your valuable time and energy working at something that doesn’t do any good? As my friend Tim Marks said, “I don’t want to waste my life selling tube socks and lawn chairs!” My favorite quote is attributed to D.L. Moody: “Our greatest fear should not be that we won’t succeed, but that we’ll succeed at something that doesn’t matter.” As for me, although it’s possible to make money selling commodities, I want what I do to count in the lives of people (and  yes, I understand that we all need commodities to survive, but you get what I’m saying).  I want to make a positive difference in the world.  So our fix: sharing information such as LIFE produces has helped people get out of debt, repair broken relationships, grow personally, break addictions, grow spiritually, and, as the tag line says, “live the life they’ve always wanted.”  To me, THAT’s something that matters.

But the Life Business Isn’t Perfect

Now don’t get me wrong. We don’t have the LIFE business perfected yet, as that would be impossible. But we are working daily to make it better and better, in an attempt to deliver exactly what people want and expect in an informational product company, and for a potential business enterprise for many. Also, while we believe that our products are for everybody, we DON’T think the business building aspect of LIFE is for everybody. It is only for those who are prepared to work hard, who are looking for something more in life than they can currently accomplish, who enjoy working with and helping other people, and who have a long-term vision and can stay the course.

Thanks for reading!

Sincerely,

Chris Brady

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The LIFE Business – A Good Year!

My friend and often co-author Orrin Woodward recently posted a nice summary of the first year of the Life Business on his blog. It has been a very busy year, but one full of victories and breakthroughs. We launched our dream company with a dedication to the business owners in the field. Our vision is to accomplish something that has never been done in this profession, and our first year in business shows overwhelmingly that we are on our way.

A hearty thank you to all the founders of the Life Business and all the first year’s participants. May 2013 be an even better demonstration of your faithfulness and hard work, and may you make a difference in the lives of many!

Here are a few of the highlights from Orrin Woodward‘s blog:

1. The LIFE business surpassed 100% increase in subscriptions of the LIFE and LLR Series in under one year of business.
2. The LIFE business launched the Mental Fitness Challenge and sold thousands of 90-day challenges throughout North America.
3. The LIFE business paid out over $1,800,000 in end-of-year bonuses and free trips its first year.
4. The LIFE business paid out over 70% bonuses on its product volume points in its first year in business.
5. Rob Hallstrand, Chief Operating Officer (COO) of TEAM and a LIFE founder, coordinated operations for both companies, and combined sales blew past $50,000,000 (with LIFE leading the charge) from the Flint, Michigan based office. Chris Brady and I have had many great years since forming our first leadership training company in 1999, but nothing feels as good as having the best sales and profits ever this past fiscal year.
6. Team training produced its best operating margins ever (of which 100% of profits flow back to field trainers), as Mr. Hallstrand continued his dramatic turnaround of Team operations. In fact, employee cost-per-profit-dollar has decreased over six times in his three years as COO, leading to increased bonuses for field trainers and office staff—a truly stunning performance.
7. Customers composed nearly 20% of total LIFE business subscriptions in its first year. Considering new members have six months to learn how to develop customers, this number will only grow as members complete training. What other community building business hits 20% customer subscriptions in its first year?
8. The LIFE business launched the Edge Series for youth and has added thousands of satisfied families in LIFE’s first year.

Sincerely,

Chris Brady

 

Life Business Approaches First Birthday

If it were a human, it would still be wearing diapers and maybe not even walking yet. If it were a dog, it might still be chewing the furniture.  But LIFE is a business and wasn’t forced to go through the awkward infant phases of existence. Instead, it’s first year is shaping up to be a very adult, mature one.

Here is what I mean:

1. The LIFE business launched on November 1, 2011 on an interesting premise: produce world-class information products that change peoples’ lives, and make those products available to anyone as a significant home-based business venture.

2. With it comes a compensation plan that returns in excess of 70% (with all incentives included) to those in the field who market the products (an industry high), and rewards performance, allows anyone to “pass” anyone else in accomplishment, and is excruciatingly fair. It can no longer be said that “life is unfair,” because “LIFE is fair!”

3. Also instituted right at the launch of the LIFE business was the 3 for Free customer program, allowing not only LIFE members, but also LIFE’s customers themselves to receive their product subscriptions for free once they acquired three equal or higher subscribing customers of their own!

 4. One Time Cash Awards (OTCA’s) were then rolled out for the start of the 2012 calendar year, giving thousands of additional dollars to performers throughout a wide range of business sizes.

5. Next, in April of 2012, Paid Incentive Trips were announced. Again, the shockingly low business level requirements to earn these trips is another industry first. Destinations include Disney World in Orlando Florida, Arenal Costa Rica, the Oasis of the Seas Bahamas Cruise, Sandals Resort in Negril, Jamaica, Maui Hawaii, Ocho Rios Jamaica, a Celebrity Cruise, and a Princess Cruise to Alaska!

6. Then, the LIFE business rolled out its flagship product, the Mental Fitness Challenge (MFC). Designed with complete life transformation in mind, the MFC encompasses many different media including books, audio, video, self-assessment testing, 360 degree feedback, accountability partners, goal setting, progress tracking, and more. The Mental Fitness Challenge is already receiving rave reviews!

7. Next came lower prices! The barrier to entry for starting a business out of one’s home was driven even lower by the founders of the LIFE business. One can now begin his or her own home based information marketing business for just $49.99!

All of this excitement has caused record growth in the LIFE business and is shaping up to be a first year to remember! As November 1, 2012 approaches, there may be only one little candle on the LIFE business’s birthday cake, but it represents a flame that can light the fires of many dreams as people have the courage to dream. May yours burn brightly!

The Chance of a LIFE Time

The LIFE business was founded to fulfill the dream of providing an exciting, aggressively compensated, fair, and fun program for people who are 1) ambitious, 2) teachable, 3) looking for something more in life, and 4) honest. Launched by founders (Orrin Woodward, Tim Marks, George Guzzardo, Claude Hamilton, Bill Lewis, Dan Hawkins) who all came from “the field” of compensated communities, it was therefore structured in such a way as to maximize contribution to those in the field. In other words, the LIFE business is of the people, for the people, and by the people. It provides a realistic, legitimate shot for people to better themselves personally, financially, relationally, and a whole bunch of other “nally’s.”

Success, however, is not easy. Anyone who says anything to the contrary has either not succeeded themselves, is delusional, or not to be trusted (or, perhaps, is just plain stupid)! Nothing good comes without a fight. I sometimes don’t like this truth, but it is true, nonetheless.

The LIFE business is no different.  As much as we’ve tried to make it easy by providing a pattern (the Five Step Pattern), a program (the Power Player Program), world class products (Maximize Your Finances, Mental Fitness Challenge, Freedom Packs, etc.), and perks (paid trips for lower level members, One Time Cash Awards, recognition, and a compensation plan that returns almost 70% of gross revenue point value those in the field), it is still subject to the laws of success. These laws dictate that the right things must be done with the right attitude for the right amount of time.

To help people learn these truths in a productive way, we provide perhaps the most important aspect of our business: the Life Training System.  This is necessary because the laws of success MUST be learned and respected in order for success to be achieved.

Years ago, when I was just starting out in this profession, I struggled with the laws of success. Eventually, I learned them so well I was able to make a living in a situation that was far from optimum. During that journey, I always dreamed of participating in a business exactly like the LIFE business we have today.  It has products I can be proud of, prices below the rest of the market, a pay plan second to none, a 30-day money-back guarantee, paid trips for newer participants in the business, world class training, an excellent website environment and back-end office for tracking my business, and some of the greatest people I’ve ever been privileged to meet. In fact, things are so good I think people lose perspective on just how good they have it.

In a world wracked with economic troubles, LIFE offers a way for the individual to swim against those currents and prosper financially. In an age where people are more electronically connected than ever, but at the same time more disconnected from others, LIFE provides a format for meaningful partnerships and connection. In an atmosphere of uncertainty, LIFE offers a program that is solid, exciting, and achievable.

Is LIFE perfect? Absolutely not. But I do believe it’s the best there is, and we are working nonstop to continue to make it even better. Our dream is that when the next person like us comes along – someone who is ambitious, looking for something more in life, teachable, and honest – that person will find a ready-made situation that only requires him or her to apply the laws of success to it in order to live the LIFE they’ve always wanted!

Is it working? Yes! In so many ways! But don’t take it from me. Click on this link to read and watch testimonials of people from all walks of LIFE who are experiencing success.

And yes, I did get a haircut since that video!

Sincerely,

Chris Brady

A Month of Italy book goes on sale today!

Escape with me to the wonderful land of Italia, and rediscover the “Art of Vacation” for yourself! Visit the website here, and if you buy the book, I truly hope you enjoy it! Please leave a comment and tell me what you liked (or hated, I guess, but, well, never mind).

A Month of Italy by Chris Brady

“A Month of Italy” book set to debut in July

Rediscover the Art of Vacation

Have you ever felt overworked, overstressed, maxed out, and out of focus?

Have you ever needed a break from it all, and by that, I mean something more than a frenzied weekend or busy plastic vacation?

Have you ever had enough of your cell phone, emails, social networks, texts, and the like?

Have you ever felt like you were out of balance and needed some serious restoration?

Have you ever considered the fact that you could take a career break – a sabbatical – to allow you to clear your head and restore your focus?

Have you ever dreamed of traveling through the back roads of Italy and seeing the famous Tuscan countryside?

Have you ever wanted to sample Italy’s cuisine, sunsets, culture, art, architecture, and history?

Are you entertained by humorous narrative and adventure stories?

For anyone who can answer “yes” to even one of these questions, I am happy to announce that my latest book, A Month of Italy: Rediscovering the Art of Vacation, is set to debut this July. For just a little taste, here is the dust jacket inscription:

What can possibly be said about Italy that hasn’t been already? Primarily, that youcan enjoy it too! Refreshingly relate-able in a genre previously populated by wealthy expats and Hollywood stars, this book chronicles an ordinary family taking an extraordinary trip, and most importantly, paves the way for you to take one of your own! With hilarious wit and fast-paced narrative, Brady thrills with honest commentary on what a “trip of a lifetime” actually feels like, and most endearingly, he succeeds in convincing you that not only should you take a similar one, but that you will!  Within a few pages you’ll be visualizing panoramic Tuscan vistas and breaking open the piggy bank, laughing as you turn the pages and dreaming of your own escape.  This story is one of going slow in order to go fast; it’s about rediscovering and brining back into favor a lost art, namely, the art of vacation, and it is, or rather should be, a story about you.

Here are some of the early reviews:

“I was intrigued from the first sentence clear through the book! It teaches so many life and leadership lessons—about family, relationships, learning, improving, and becoming better. I’ll read it again and again, and I’ll read it on the plane on every vacation I ever go on.” – Oliver DeMille, NY Times best selling author of A Thomas Jefferson Education, Freedom Shift, and 1913

“A beautiful story and pivotal idea for a book!” - Richard Bliss Brookeauthor of Mach II, The Art of Vision and Self Motivation and The Four Year Career

“With humor, Brady guides you through heart-warming history, incredible beauty, the most gracious people, and of course, the world’s most delicious food and wine! After reading his entertaining work, you will be charting your own course to Italy.”  -Sharon LechterCo-author of Outwitting the Devil, Three Feet From Gold and Rich Dad Poor Dad

 “Extremely engaging and delightful – a well told story!” – Chris Gross, CEO Gabriel Media Group, Inc., cofounder of Networking Times.

“This is a book every traveler should read and bring along in order to experience the best of Italy.” – Dr. Gaetano (Guy) Sottile, President and Founder, Italy for Christ, Inc.

“Witty, funny, and at points downright hilarious, but mixed with profound truths shared in a way that makes one pause and ponder.” – Orrin Woodward: Winner of the 2011 IAB Top Leadership Award

“A spell-binding lesson in learning how to live again, with real purpose. You can’t stop turning the pages . . . .” – Art Jonak, founder MastermindEvent.com

“I have never read a book that teaches so much while being this fun at the same time.” – Tim Marks, best-selling author of “Voyage of a Viking”

“This is the best work Chris Brady has written to date. If this is a vacation handbook, it has redefined the vacation experience.” – Venkat Varada, Silicon Valley Executive

“Vacationing truly is a lost art, and Brady poignantly and beautifully illustrates why it is so vital for driven leaders. A timeless treatise on ‘sharpening the saw,’ A Month of Italy is a book I will sip and savor, ponder and reflect on time and time again. Not only are Chris’s insights powerful and refreshing, but his vivid and witty writing is simply a pleasure to read. Reading this book is a charming vacation itself, and it will inspire you to vacation deliberately, effectively, and joyfully.” – Stephen Palmer, New York Times best-selling author of “Uncommon Sense: A Common Citizen’s Guide to Rebuilding America”

“In our hectic lives we are rarely 100% present in any situation. Chris Brady shows that with proper play time, our work time is so much more effective. He has freed my spirit!” – Jason Ashley, country singer/songwriter (Texas Songwriter of the Year 2008)

“Italy is unique. Moreover, it is a country where the traveler can en- joy the most various experiences. Chris Brady’s book has the ability, astonishing even for an Italian, to convey to the reader that variety, that richness of feelings, sights, perfumes, tastes . . . and people.” – Senator Lucio Malan, Senior Secretary of the Presidency of the Italian Senate

In early July, look for it in bookstores and online stores everywhere, and of course,here. I sincerely hope you enjoy it!

Chris Brady

You’re Not Special

Someone sent me the transcript from a commencement speech.  The title and beginning featured a slightly shocking pattern interrupt. In other words, they caught me by surprise. I found myself so intrigued I read further, and eventually realized that, unlike 99% of everything else I ever receive, I could not stop reading this. I have included it below in its entirety for your enjoyment and pondering. I love how it concludes, and think there are many, many fine points made along the way. Oh, if we could only think and behave thus!

Here it is!

Here’s a new one in the annals of commencement speakers. A teacher at Wellesley High School in Massachusetts gave his address to the Class of 2012 and blasted the students, telling them over and over, “You’re not special.”

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(Dennis R.J. Geppert/AP)

David McCullough Jr., an English teacher at the school, delivered his rather unusual speech:

Dr. Wong, Dr. Keough, Mrs. Novogroski, Ms. Curran, members of the board of education, family and friends of the graduates, ladies and gentlemen of the Wellesley High School class of 2012, for the privilege of speaking to you this afternoon, I am honored and grateful. Thank you.

So here we are… commencement… life’s great forward-looking ceremony. (And don’t say, “What about weddings?” Weddings are one-sided and insufficiently effective. Weddings are bride-centric pageantry. Other than conceding to a list of unreasonable demands, the groom just stands there. No stately, hey-everybody-look-at-me procession. No being given away. No identity-changing pronouncement. And can you imagine a television show dedicated to watching guys try on tuxedos? Their fathers sitting there misty-eyed with joy and disbelief, their brothers lurking in the corner muttering with envy. Left to men, weddings would be, after limits-testing procrastination, spontaneous, almost inadvertent… during halftime… on the way to the refrigerator. And then there’s the frequency of failure: Statistics tell us half of you will get divorced. A winning percentage like that’ll get you last place in the American League East. The Baltimore Orioles do better than weddings.)

But this ceremony… commencement… a commencement works every time. From this day forward… truly… in sickness and in health, through financial fiascos, through midlife crises and passably attractive sales reps at trade shows in Cincinnati, through diminishing tolerance for annoyingness, through every difference, irreconcilable and otherwise, you will stay forever graduated from high school, you and your diploma as one, ‘til death do you part.

No, commencement is life’s great ceremonial beginning, with its own attendant and highly appropriate symbolism. Fitting, for example, for this auspicious rite of passage, is where we find ourselves this afternoon, the venue. Normally, I avoid clichés like the plague, wouldn’t touch them with a ten-foot pole, but here we are on a literal level playing field. That matters. That says something. And your ceremonial costume… shapeless, uniform, one-size-fits-all. Whether male or female, tall or short, scholar or slacker, spray-tanned prom queen or intergalactic X-Box assassin, each of you is dressed, you’ll notice, exactly the same. And your diploma… but for your name, exactly the same.

All of this is as it should be, because none of you is special.

You are not special. You are not exceptional.

Contrary to what your soccer trophy suggests, your glowing seventh grade report card, despite every assurance of a certain corpulent purple dinosaur, that nice Mister Rogers and your batty Aunt Sylvia, no matter how often your maternal caped crusader has swooped in to save you… you’re nothing special.

Yes, you’ve been pampered, cosseted, doted upon, helmeted, bubble-wrapped. Yes, capable adults with other things to do have held you, kissed you, fed you, wiped your mouth, wiped your bottom, trained you, taught you, tutored you, coached you, listened to you, counseled you, encouraged you, consoled you and encouraged you again. You’ve been nudged, cajoled, wheedled and implored. You’ve been feted and fawned over and called sweetie pie. Yes, you have. And, certainly, we’ve been to your games, your plays, your recitals, your science fairs. Absolutely, smiles ignite when you walk into a room, and hundreds gasp with delight at your every tweet. Why, maybe you’ve even had your picture in the Townsman! And now you’ve conquered high school… and, indisputably, here we all have gathered for you, the pride and joy of this fine community, the first to emerge from that magnificent new building…

But do not get the idea you’re anything special. Because you’re not.

The empirical evidence is everywhere, numbers even an English teacher can’t ignore. Newton, Natick, Nee… I am allowed to say Needham, yes? …that has to be two thousand high school graduates right there, give or take, and that’s just the neighborhood Ns. Across the country no fewer than 3.2 million seniors are graduating about now from more than 37,000 high schools. That’s 37,000 valedictorians… 37,000 class presidents… 92,000 harmonizing altos… 340,000 swaggering jocks… 2,185,967 pairs of Uggs. But why limit ourselves to high school? After all, you’re leaving it. So think about this: even if you’re one in a million, on a planet of 6.8 billion that means there are nearly 7,000 people just like you. Imagine standing somewhere over there on Washington Street on Marathon Monday and watching sixty-eight hundred yous go running by. And consider for a moment the bigger picture: your planet, I’ll remind you, is not the center of its solar system, your solar system is not the center of its galaxy, your galaxy is not the center of the universe. In fact, astrophysicists assure us the universe has no center; therefore, you cannot be it. Neither can Donald Trump… which someone should tell him… although that hair is quite a phenomenon.

“But, Dave,” you cry, “Walt Whitman tells me I’m my own version of perfection! Epictetus tells me I have the spark of Zeus!” And I don’t disagree. So that makes 6.8 billion examples of perfection, 6.8 billion sparks of Zeus. You see, if everyone is special, then no one is. If everyone gets a trophy, trophies become meaningless. In our unspoken but not so subtle Darwinian competition with one another — which springs, I think, from our fear of our own insignificance, a subset of our dread of mortality — we have of late, we Americans, to our detriment, come to love accolades more than genuine achievement. We have come to see them as the point — and we’re happy to compromise standards, or ignore reality, if we suspect that’s the quickest way, or only way, to have something to put on the mantelpiece, something to pose with, crow about, something with which to leverage ourselves into a better spot on the social totem pole. No longer is it how you play the game, no longer is it even whether you win or lose, or learn or grow, or enjoy yourself doing it… Now it’s “So what does this get me?”

As a consequence, we cheapen worthy endeavors, and building a Guatemalan medical clinic becomes more about the application to Bowdoin than the well-being of Guatemalans. It’s an epidemic — and in its way, not even dear old Wellesley High is immune… one of the best of the 37,000 nationwide, Wellesley High School… where good is no longer good enough, where a B is the new C, and the midlevel curriculum is called Advanced College Placement. And I hope you caught me when I said “one of the best.” I said “one of the best” so we can feel better about ourselves, so we can bask in a little easy distinction, however vague and unverifiable, and count ourselves among the elite, whoever they might be, and enjoy a perceived leg up on the perceived competition. But the phrase defies logic. By definition there can be only one best. You’re it or you’re not.

If you’ve learned anything in your years here I hope it’s that education should be for, rather than material advantage, the exhilaration of learning. You’ve learned, too, I hope, as Sophocles assured us, that wisdom is the chief element of happiness. (Second is ice cream… just an fyi) I also hope you’ve learned enough to recognize how little you know… how little you know now… at the moment… for today is just the beginning. It’s where you go from here that matters.

As you commence, then, and before you scatter to the winds, I urge you to do whatever you do for no reason other than you love it and believe in its importance. Don’t bother with work you don’t believe in any more than you would a spouse you’re not crazy about, lest you too find yourself on the wrong side of a Baltimore Orioles comparison. Resist the easy comforts of complacency, the specious glitter of materialism, the narcotic paralysis of self-satisfaction. Be worthy of your advantages. And read… read all the time… read as a matter of principle, as a matter of self-respect. Read as a nourishing staple of life. Develop and protect a moral sensibility and demonstrate the character to apply it. Dream big. Work hard. Think for yourself. Love everything you love, everyone you love, with all your might. And do so, please, with a sense of urgency, for every tick of the clock subtracts from fewer and fewer; and as surely as there are commencements there are cessations, and you’ll be in no condition to enjoy the ceremony attendant to that eventuality no matter how delightful the afternoon.

The fulfilling life, the distinctive life, the relevant life, is an achievement, not something that will fall into your lap because you’re a nice person or mommy ordered it from the caterer. You’ll note the founding fathers took pains to secure your inalienable right to life, liberty and the pursuit of happiness–quite an active verb, “pursuit”–which leaves, I should think, little time for lying around watching parrots rollerskate on YouTube. The first President Roosevelt, the old rough rider, advocated the strenuous life. Mr. Thoreau wanted to drive life into a corner, to live deep and suck out all the marrow. The poet Mary Oliver tells us to row, row into the swirl and roil. Locally, someone… I forget who… from time to time encourages young scholars to carpe the heck out of the diem. The point is the same: get busy, have at it. Don’t wait for inspiration or passion to find you. Get up, get out, explore, find it yourself, and grab hold with both hands. (Now, before you dash off and get your YOLO tattoo, let me point out the illogic of that trendy little expression–because you can and should live not merely once, but every day of your life. Rather than You Only Live Once, it should be You Live Only Once… but because YLOO doesn’t have the same ring, we shrug and decide it doesn’t matter.)

None of this day-seizing, though, this YLOOing, should be interpreted as license for self-indulgence. Like accolades ought to be, the fulfilled life is a consequence, a gratifying byproduct. It’s what happens when you’re thinking about more important things. Climb the mountain not to plant your flag, but to embrace the challenge, enjoy the air and behold the view. Climb it so you can see the world, not so the world can see you. Go to Paris to be in Paris, not to cross it off your list and congratulate yourself for being worldly. Exercise free will and creative, independent thought not for the satisfactions they will bring you, but for the good they will do others, the rest of the 6.8 billion–and those who will follow them. And then you too will discover the great and curious truth of the human experience is that selflessness is the best thing you can do for yourself. The sweetest joys of life, then, come only with the recognition that you’re not special.

Because everyone is.

Congratulations. Good luck. Make for yourselves, please, for your sake and for ours, extraordinary lives.

 

Mental Fitness Challenge (MFC): Challenge Yourself!

What is the Mental Fitness Challenge?

I was in the middle of my run yesterday and fighting to stay at it. If you’ve worked out much at all, you know what I’m talking about. You hit that point where your heart is beating, your sweat is flowing, your lungs are working, your legs are throbbing, and you just want to quit. It’s as if a little voice in your head says, “Go ahead, wimp out, slow down, stop, no one will know. What difference does it make, anyway? Just a few less steps here or there aren’t going to make THAT big of a difference in your health!” And on it goes.
To me, physical exercise is one of the best analogies for living life well. To be fit physically requires discipline, mental toughness, commitment, and persistence – in short, all the things that are required for living an excellent life, as well. Being healthy requires the ability to challenge yourself. And so does being successful in any category in life. And really, it’s at that sticking point, when you want to quit, when that little voice tries to talk you into wimping out, that your mental toughness must kick in and rescue you. As Orrin Woodward likes to repeat the famous phrase, “When the going gets tough the tough get going!”

This is what the Mental Fitness Challenge is designed to do to your whole life. Not just in the area of physical fitness, to which it most certainly applies, but also to every aspect of your life. The principles of successful living are the same no matter which category we care to consider.

How good are you at challenging yourself?

Perhaps the Mental Fitness Challenge is just what you need to give yourself the staying power to once-and-for-all develop healthy, happy, successful principles for life.

As Orrin Woodward says, “We don’t promise easy, but we DO promise worth it!”

Enjoy! And don’t forget to Challenge yourself!!!

Sincerely,

Chris Brady

The Mental Fitness Challenge

Living the Life You've Always Wanted

The Mental Fitness Challenge: We’ve all heard about physical fitness programs since time immemorial. Nearly everyone has a product or program designed to help people get and maintain their fitness. Some of these are quite excellent. However, our physical condition is subservient to our mental condition. In other words, in life, to get and stay physically fit, one must ultimately become mentally fit. This applies in all the categories in which we live out our lives, such as finances, relationships, and the like. If we are not thinking correctly in these areas, aka “mentally fit,” then we will not have any real sustainable fitness in those areas.

Enter the Mental Fitness Challenge. Designed around the 13 resolutions put forth in Orrin Woodward’s best selling book, RESOLVED: 13 Resolutions for LIFE, the Mental Fitness Program helps people live the life they’ve always wanted to live. This is accomplished the way adults learn and grow – not through expensive conferences in tropical locations, or danger simulations and artificial adventures, or even high-priced concert/seminars with public figures – but rather through small, incremental, daily steps implemented according to timeless principles, as explained in Orrin’s book.  After all, it’s the formation of new habits that brings lasting change, and this begins with exercising the mind and becoming mentally fit.

Just as a physical diet requires the elimination of bad foods and the increasing of the consumption of nutritious foods, so too does a mental fitness diet. With the Mental Fitness Challenge, participants are encouraged to begin bringing in small, daily doses of mentally nutritious information.  At the same time, participants are encouraged to eliminate much of the bad information, or “junk food for the mind” that is often so thoughtlessly allow in.

Additionally, when learning something new, it is helpful to set goals, track progress, and receive encouragement from others.  All this and more is structured into the process of the Mental Fitness Challenge. To begin, participants will be able to take a Self Assessment Test, in which they will establish a baseline for their life in each of the 13 resolutions. Also, if desired, 360 degree feedback can also be obtained through the same test, in which others can take the test on the participant’s behalf and have their opinion anonymously displayed.

There are many other features of the Mental Fitness Challenge, including audio, reading, and video training. More details can be found here.

The Mental Fitness Challenge: Challenge yourself to live the life you’ve always wanted!

Sincerely,

Chris Brady

P.S. If you’ve already begun taking the Mental Fitness Challenge, give us your impressions here! We’d love to hear from you!

Life Compensation Plan

When the LIFE company was established, one of the primary goals of its founders was to accomplish something in the area of compensation that hadn’t been done before. The heart behind this was to offer financial rewards that would truly be based upon performance.  But there was more.  It was also desired to put a heavy emphasis on revenue sharing with the field – this is “corporate speak” for not letting the company keep most of the profits.  While many (but certainly not all!) pay plans appear to be at least somewhat fair in terms of how the money is split amongst participants in the field, what often is NOT fair is how much money finds it way back to the corporation. The result is a subtle but real conflict of interest between the company and its field operators.  Therefore, right off the bat, LIFE designed its financial plan in such a way that most of its profits flow to the people who are actually doing the work to make the revenue happen in the first place. Right out of the gate, the percentage of gross revenue paid back to the field in commissions was structured to be in the (estimated) 65+% range.  This, as far as we know, is an industry high. Then, after just two months in business, LIFE announced its One Time Cash Award program, which put even more money into the field. It is still too soon to know the exact figures (as some of the qualification periods for these rewards don’t end until the end of 2012), but we believe this will put the percentage at something approaching 70%.

How can this be done? How can a group of founders establish a company on such lean terms? The answer comes from the strong belief that the best leadership for this type of company can be provided by those who are actually doing what they are teaching and expecting others to do.  THIS, as far as we know, has never been done before: corporate founders who deliberately establish the financial incentives in such a way as to keep themselves in the game, out in the trenches, and thereby providing the means by which most of the profits flow to the field.

And now there’s more.  On April 27th, at the Spring Leadership Convention in Columbus, Ohio, LIFE will announce  an additional incentive program representing even more new money being put into the compensation program. This will be a reward package that will be attractive to new participants and attainable early in their experience with the business – in other words, something they can qualify for in the near-term, not “someday.”

All of this, in the LIFE compensation plan, is in addition to LIFE’s groundbreaking position between the four industries of Personal Development, Home-based Businesses, Life coaching, and Community building, and takes advantage of LIFE’s high-value position in the market of personal development materials, wherein its products are among the lowest priced in the marketplace (in some cases hundreds of percent cheaper than its competition).  And, don’t forget, all of LIFE’s products are backed with a 30 day money back guarantee.

When LIFE founder Orrin Woodward says, “We don’t promise easy, but we do promise worth it!” the LIFE founders have done their best to structure a compensation plan and reward system that shows his statement to be much more than mere rhetoric.

I hope this helps!

Sincerely,

Chris Brady