Yesterday the founders of LIFE – Orrin Woodward, Tim Marks, Bill Lewis, Claude Hamilton, George Guzzardo, Dan Hawkins, and Rob Hallstrand, and myself, were extremely excited to see the successful launch of the company. At exactly 11:11am, as planned, the website went live and the company opened for business. LIFE specializes in producing life-changing products that can be sold by individual LIFE members for a profit. In this way, people can make a positive impact in their own lives and in the lives of others through the “8F” categories of: Faith, Family, Finances, Fitness, Following, Freedom, Friendship, and Fun.
All went smoothly as thousands of new members signed up, all, that is, except the inaugural internet broadcast, streaming of a live event being hosted in Lansing, Michigan. Yours truly was on stage, flapping my gums like I knew what I was doing, only to be interrupted twenty minutes later with the unwelcome news that somehow a glitch had been encountered somewhere in cyberspace and nobody across North America was receiving the signal. The 2500 people assembled in Lansing and I would have to make do until further notice.
In a scenario that played itself out across hundreds of living rooms across this land, there we were, nice little cozy crews of folks all dressed up with nothing to do. So we related some concepts, taught a little detail, shared a few laughs, and finally got word that we were “live” and ready to go! No harm done, we all proceeded according to plan and the rest of the evening went off without a hitch.
With an entirely new product line, brand new subscription models, a cutting-edge pay plan, new website, new marketing materials and sales aids, new instructional brochures, new video advertisement clips, and new training tools, there were certainly many, many potential places for something, anything, to go wrong! Compared to all that could have happened, a little Internet hiccup was nothing! We certainly appreciate the patience of everyone involved, and the professionalism and dedication of the LIFE staff who scurried around behind the scenes to minimize (as much as possible) the “looking like idiots” factor affecting the guy with the microphone (me!).
I am truly honored to be in business with such a cadre of professionals who insists on excellence, work well under pressure, and never stop in their pursuit to bring world class products and information to a world that needs it. Congratulations to all LIFE members and employees, and everyone involved to make this launch everything we dreamed it could be. The chance we’ve all been waiting for is here – the LIFE you’ve always wanted!!!