Category Archives: LIFE Business

Orrin Woodward Forbes – Facts

Forbes Magazine Article – Orrin Woodward

“All the papers that matter live off their advertisements, and the advertisers exercise an indirect censorship over news.” ― George Orwell, Why I Write

Forbes Magazine has been a respected source for business news for decades. As a widely respected publication, it has produced consistently excellent articles on business, investing, and leadership, and I have been a reader since my college years. However, even the best sometimes get it wrong. For instance, the 2008 article featuring Orrin Woodward and Network Marketing is an inexplicable outlier from the publication’s usual journalistic standards. There is so much wrong with the piece I almost didn’t know where to begin. If you’ve ever had the opportunity of being on the inside of a news story, and felt the befuddlement of comparing your experience to what was actually reported, you’ll know how I feel. The following is my briefest attempt to clean up the startling inconsistencies and omissions.

Orrin Woodward Forbes Facts

  • At the time of the article, Orrin Woodward was in a major legal dispute with Amway/Quixtar. Somehow, this important fact was not mentioned.
  • At the same time, Amway was funding a major advertising campaign in Forbes (no links online, but see 2008 Forbes Magazine for Amway ads).
  • Some of Amway’s principals were supporters of Steve Forbes and his political aspirations. (Click here)
  • Forbes figures have been in public support of Amway (Rich Karlsgaad, Forbes Editor in Chief, appears in an Amway promotional video three different times (Click here))
  • Newer, small companies such as Orrin’s at the time (approximately $42 million in gross annual revenue) typically do not merit attention from Forbes, which generally reports on the world’s largest and most influential firms.
  • At roughly the same time as this article appeared, Newsweek wrote a similarly negative piece on MonaVie founder and President, Dallin Larsen, even though Larsen was a year away from winning the Ernst & Young Emerging Entrepreneur of the Year award (Click here). Orrin Woodward had just partnered with MonaVie, and Amway/Quixtar had promptly launched litigation against MonaVie.
  • Amway also had a major advertising campaign in Newsweek(Click here)
  • Neither of these publications ever featured Orrin or Dallin before the legal dispute, nor have there been any after its settlement.
  • Although the Forbes journalist admitted she had never heard of John Maxwell (#1 world renowned leadership expert (Click here)), Pastor Bill Hybels (the pastor of the largest church in her city (Click here)), and had no experience with Network Marketing (Click here), she wrote an article on leadership practices, Christian teachings, and Network Marketing.
  • Of all the people the journalist interviewed for the article (Orrin gave her complete access to everyone in his organization), the only person she quoted from her many interviews (other than Orrin himself and one guy standing in line to attend a meeting), was the negative husband of a woman in Orrin’s team that had never attended a single event, nor participated in any way. In contrast, not one of the many positive people interviewed were even mentioned.
  • When Orrin invited the journalist to his company’s international convention, offering her full back-stage access to everything and everyone, she politely declined because she had purchased tickets to attend a Willie Nelson concert instead.
  • The journalist referred to Network Marketing as “pyramid selling schemes,” proceeded to give a very incorrect description of how they supposedly function, and then wrote, “sounds like a chain letter, doesn’t it?”, even though networking companies operate legally in all 50 states every business day.  AND Forbes itself has done many positive (or at least professionally balanced) articles on the industry, as recently as last month (Click here).
  • The journalist stated that as a result of Orrin Woodward’s split with Amway, his “tools” business sales “plummeted.” This wasn’t the case. She had been given the actual sales data showing that sales increased after Orrin’s departure from Amway/Quixtar.
  • The journalist also stated that Orrin’s exit from Amway/Quixtar “left Woodward with motivational tools but no product to motivate people to sell.”  This is also false. Orrin’s leadership material was on the NY Times bestseller list (another fact not mentioned in the article (Click here) ). Companies were buying it to train their employees, professional athletes were reading it and talking about it in major publications (Click here), and churches were listing it in their annual suggested reading lists (Click here).  Orrin’s informational products did not need to be associated with any networking company’s products in order to be valued in the marketplace. In fact, this is exactly what a Michigan judge concluded when he ruled to allow Orrin’s company to continue to function even though it had severed  its association with Amway/Quixtar.

Orrin Woodward Since the Forbes Article

  • Since departing from Amway/Quixtar, and after a brief time of partnering with MonaVie, Orrin Woodward and several of his partners launched a company called Life Leadership to provide personal and leadership development materials to individuals and organizations.
  • Life Leadership products have consistently won industry awards for design and quality (Click here, and here, and here).
  • Life Leadership has attracted customers in widely varying industries and applications that don’t have anything to do with Network Marketing (Click here).
  • Orrin Woodward’s works continue to win awards and recognition (Click here, and here and here and here).
  • In 2011, Orrin Woodward was awarded the Kettering University Entrepreneurial Achievement Award
  • In 2014, Orrin Woodward was named to the Inc. Magazine Top 50 Leadership and Management Experts list (Click here).
  • Also in 2014, Orrin Woodward set an official Guinness World Record with the most book signings of his latest best selling new book, And Justice for All: The Quest for Concord. (Click here)

Keys to Happiness: A Life Leadership Commentary


Sincerely,
Chris Brady

Orrin Woodward Sets New Guinness Record

Life Leadership and Orrin Woodward

I don’t know if you’re like me, but as a kid growing up I was mesmerized with The Guinness Book of World Records. The whole concept of setting a “World Record” was fascinating, and so were those women with the really long nails or that guy who was eleven foot tall. I remember laughing at all the obscure records and categories, and wondered who would be crazy enough to do most of those things.

GuinnessThen a friend of mine (who shall, for the time being, remain anonymous. Let’s just call him some guy (spelled Sum Gui)) suggested that for a promotional idea for the release of Orrin Woodward‘s new book, And Justice for All: The Quest for Concord, that he (Orrin, not Sum Gui) should break the record for the number of books signed in one sitting. As soon as he made the recommendation, all my childhood memories of looking through friends’ Guinness books came flooding back to me. My initial reaction was, “Is that stuff real?” But then, having lived a few years here and there, I realized that, of course, it was real, and quickly deduced that there must be a real company somewhere that kept track of these things and made sure they were “official.”

Realizing that Sum Gui had come up with a really good idea, we quickly found out that the previous record was held by a guy (different guy from Sum Gui) named Sammy Lee from China, who signed 4,649 books in January of 2013. We also learned that, yes, in fact, Guinness had a process for all this, and you could get the services of their “adjudicator” to bless the proceedings and declare them official (assuming that you did, in fact, set a new record).

All it would take was thousands of people, a book to sign, and a signer willing to subject himself to the grueling marathon of signing book after book for hours on end.

Orrin Woodward would be perfect!

All we’d have to do is make sure he felt sufficiently challenged, and then, as everyone who knows him knows, there would be no way he would quit until victorious. So we promptly told him about our idea, that it would be a fun way to launch his new book, and that we were quite sure he could never do it (this works in basketball, too, if you ever happen to play against him. Just trash talk him a bit and you’re toast). So voila! We had ourselves an “Official Guinness Record Attempt!”

And would you believe it? Orrin broke the record without taking even one of his allotted five minute breaks, and he did it in less than half the time of the previous record holder! But that wasn’t the end. Orrin continued on until he had not only broken the record, but shattered it! The final official count was 6,786 books!

Congratulations Orrin Woodward, Obstacles Press, and Life Leadership! What a great, fun victory! And thanks to everyone who participated and now has a coffee table book like no other!

Now, if I could only think of some kind of record to break . . . maybe I’ll start growing my nails . . . .

Sincerely,

Chris Brady

Italypic

LIFE Leadership Scam

carpetIs Life Leadership a Scam?

I posted the following article on our Life Leadership Forums page, and it received so much traffic I thought it appropriate to also post it here as well.  The purpose is to help people understand the difference between knee-jerk reaction to information that is not credible, and what is actually available as a viable business.

I remember when I was first exposed to this profession, I was quite certain that it was, in fact, a scam.  Or, at the very least, that it was a haven for the misinformed, mindless lemmings to pacify themselves that they were going to be rich someday, when in actuality they would never accomplish anything.  I was quite certain of my opinions, too.  Confident in my ignorance, was I.

However, there was also a time in my life when I was quite certain that girls had “Cooties,” a belief that was happily dispelled for me when I met a certain girl named Kendall in 7th grade.  The point is that there is no crime in having incorrect beliefs and conclusions about things, but it is not okay, and heck, may even look a little silly, if we never gain new information and move beyond those false conclusions.

Introduction

All meaningful companies have a history born of an attempt to right a wrong, serve some great purpose, and hopefully help its stakeholders (shareholders, employees, and customers) prosper.  This usually arises out of a situation in which those who launch the company fight for something they believe in (such as Sam Walton trying to help poorer Americans with his “Low Prices Every Day,” Twitter being a way people could communicate what they were doing and thereby feel a little “less lonely,” and Steve Jobs making technology usable and cool, to name a few examples).

In the case of the LIFE business, we felt that a significant opportunity existed in the space between four major trends (a. Home-based businesses, b. Community building, c. Life coaching, and d. Personal development), out of which participants could not only offer an extremely important service to customers (personal growth, self betterment, and living the life they’d always wanted) but could also operate a profitable, personally owned business while doing so.

Opportunity Between Trends

In our opinion, there were things about each of these industries that needed improving, and therein lay our opportunity.  Our goal was to establish a business in the space between these four trends, making a new combination that took the best of each trend while casting away the not-so-good portions.  Here is what we thought we could improve:

1.     Home-based businesses: the dominant force for this over the years had been “networking” or multi-level-marketing (MLM).  But the pay plans had not usually been lucrative enough to make participants in the field much money, and the cost of operation could creep to high levels by overpriced training systems, which brought little results.

2.     Community building: is really more of a sociological phenomenon than an industry or trend.  Still, the mania of connecting socially through electronic means of communication (Facebook, Pinterest, Instagram, etc.) indicates the deep human need for real relationships.  Someone needed to come along and provide a “high-touch” to go along with the “high-tech.”

3.     Life coaching: the very concept of obtaining a coach to point out one’s strengths and offer constructive inputs for improvement is sound.  However, much of the infantile life coaching industry (if it can yet be called that) is filled with people who are giving advice but have no results in life themselves from which to give it.

4.     Personal Development: This has sometimes been called leadership development, self-help, or a rash of other terms, but the overall approach is to share life enhancing principles and techniques to people who are committed to betterment and achievement.  There are some great individuals and companies who have provided excellent content for years, but much of what is out there is extremely overpriced, and unfortunately, some is just plain worthless.

Enter the Antagonists 

Opposed to our revolutionizing the industry is, of course, anyone who wants things to stay as they are in any of the above four trends.  As the saying goes, “When you set out to change the world, you’d better beware of those who already run it!” This includes entrenched competitors and those who work for them or prosper by their position, who are, as is only natural, threatened by what we are attempting to achieve.  What results is the most natural situation in which two different sides are battling it out in the marketplace for proof that their way of doing things is best.  As is so wonderful in the capitalistic system (as Orrin Woodward has written about often) the customer gets to decide.  We respect our competitors of all stripes and sizes and look forward to the challenge they provide on the playing field of free enterprise!

What LIFE Offers to Customers

In this spirit, here is what we at LIFE Leadership are offering the customer:

1.     World-class products with proven worth in the marketplace.  In other words, our information, principles, and techniques really do help people improve their lives. (click here)   As we like to say, our product is “Life changing information.”

2.     A 30 day money back guarantee for any LIFE product if the customer is not completely satisfied (click here)

3.     High value, low cost pricing that is extremely competitive and usually below everyone reputable we know of in the marketplace

4.     Award winning content providers from the fields of leadership, financial management, relationship building, and team building (contributors include NY Times, Wall Street Journal, and USA Today best selling authors, US patent holders, decorated public speakers, internationally recognized consultants, etc.) (click here)

What LIFE Leadership Offers to Members

And here is what LIFE Leadership offers those who join and become “members,” thereby making themselves eligible for compensation for moving LIFE Leadership products to customers and building groups of others who do the same:

1.     An extremely aggressive compensation plan that pays approximately 70% of total “point value” revenue back out to the members in the field.  We know of no other pay plan that even comes close. (see attached “Comp Plan” PDF below)

2.     Glamorous paid trips (see the same PDF below) to exotic locations for early achievement in the pay plan.  People can qualify for these trips within just a little past their first year of participation.  We know of no other opportunity providing this type of incentive this early in one’s time in the business.

3.     An optional world-class marketing system including mobile apps, a web based back office, branded emails, personal home pages, voice messaging system, and an audio training Internet radio.

4.     Some of the most affordable, most effective training available in the form of live events, audios, videos, downloads, streamed events, books, and ebooks.

5.     An electronic office that tracks all the member’s business activities, automatic deposit of earned bonuses on a monthly basis, and One Time Cash Awards for new levels of achievement.

The Reaction of the Antagonists

In the meantime, those who want to protect the status quo, for whatever motivation, behave by throwing stones, misappropriating the truth, mounting smear campaigns, and nearly anything else you can think of in the book of unfair play.  Not to worry, however, because we are not bothered by it.  We understand competition, preach it everywhere we go, and know that name calling, bashing, spreading false negatives, and the like are nothing more than what’s expected in war (as the marketplace certainly is)!  We would wish it to be gentlemanly and accurate, but know that in this world that would never be the case.  Heck, even Mother Teresa was violently criticized throughout her life!

LIFE Leadership’s Vision

Our vision is to build Life Leadership to the point where it is the world’s number one provider of leadership services and personal development.  On top of that, we want the Life Members who are responsible for moving our products into the world to be the most thrilled and best-compensated entrepreneurs in our entire industry.  In fact, we intend to redefine the impression people have of our profession altogether, one jubilant customer at a time!  We may not be perfect (and as long as I’m involved, certainly never will be!) but are striving mightily for higher levels of excellence every day.

It’s time to spread the word and help people live the lives they’ve always wanted!

Thanks for taking the time to read this.  Someone really should give you a big fat hug. Or a sloppy dog-slobber kind of kiss, or at least a candy bar, because candy bars are cool.

Have a great day!

Chris Brady

LIFE Leadership Creative Director and CEO

forum

 

LIFE Leadership in 2014

LIFE Leadership Matters

The LIFE Leadership company has just completed its second full calendar year, and again, we are very pleased with our growth and expanding impact. We have again experienced double digit growth (the exact numbers will be reported soon by the office) and reached into new markets. As always, our focus is not merely on helping people succeed, but in helping them matter. It is no secret that my favorite quote is one attributed to the famous preacher and evangelist D.L. Moody, “Our greatest fear should not be that we won’t succeed, but that we will succeed at something that doesn’t matter.”  Every time I read that sentence I am refocused and recommitted to making sure that everything we do helps people transcend success and focus much more importantly upon significance.

Life Leadership Dreams Big but Focuses Small

In one way, this could really just be a bunch of words. But for those of us who labor behind the scenes, this desire to matter, to truly make a difference, is a driving factor in our work. Someone once asked me when I was going to stop working so hard. I am always surprised at this type of inquiry, as what I do doesn’t seem like work. In fact, when you love what you do, and when you see every day that what you do really matters in the lives of people, you can’t help but work! In fact, your work becomes the most fun fun there is! For me, the point isn’t to get more time off, but to get more of my time to be on, on the mark, that is. Meaning, I want more and more of my time to count, and in the most meaningful ways. When I take time off, it’s only so my time on is even better! (That was the point I was attempting to make in my book, A Month of Italy).

Overall, the way we apply all this high-sounding talk at LIFE Leadership is to dream big, and then focus small.  What that means to me is to keep an enormous, overriding vision of where we can help people go, followed by a strenuous mastery of the details required to make it happen.

My friends and co-founders in this endeavor, Orrin Woodward, Tim Marks, Claude Hamilton, Bill Lewis, George Guzzardo, Dan Hawkins, and Rob Hallstrand are all aligned in common purpose to continue to make LIFE Leadership something that truly helps people lead more meaningful lives.

Life Leadership will continue to improve!

As a result of this tireless labor of love that we are all engaged in, we have several very exciting new things happening in 2014! Among these are international expansion, new product rollouts, a massively increased compensation package, increased One Time Cash Awards, improved data management and “dashboard” designs for field leaders, simplified back office operations, smart phone apps, voice communication systems, and much more!

So hang on tight for an even more exciting year than our first two!

I truly hope you like all that we deliver this year, and that our materials and events enable you to live the life you’ve always wanted!

Remember: It’s not as important to succeed as it is to matter, and you’ll likely accomplish the former by shooting for the latter!

Sincerely,

Chris Brady

hqdefault

LIFE Leadership is in the Information Business

LIFE Leadership Makes a Difference

People approach me all the time with “great” ideas about products we at the LIFE Leadership company “ought” to carry in our portfolio. These ideas range from the good to the downright wacky. However, none of them need be analyzed on their own merits because none of them fit the key criteria for being offered by LIFE Leadership.

Why?

Because they are not information products.

You see, as Orrin Woodward says, LIFE Leadership is about information, plain and simple. We lead people to truth through a large community of people dedicating to selling life-changing information. This information has saved marriages, improved familial relationships, brought hope, fixed finances, and a host of other meaningful accomplishments in the lives of people.

This is the first most important reason we at the LIFE Leadership company are in the information only business: to make a difference.  None of us is interested in hawking products, foisting commodities into the marketplace, etc.  We are simply not interested in leveraging our personal reputations for products that aren’t primary in improving lives in a deeply meaningful and lasting way. Period.

CB_podium

LIFE Leadership Can’t Be Commoditized

Almost any product quickly becomes commoditized. What do I mean by this? Simply that any widget, physical product, conventional item, will soon be copied by the competition and improved to the point where what was once at the head of the class is quickly sent to the mid-pack. However, when producing and representing such products to the marketplace, those who well them are forced to push them even though they have slipped from their leadership position and may no longer be the best. Instead, what was once a leader becomes a mere commodity.

This doesn’t happen with the information LIFE Leadership provides and sells.  This is because our content creators cannot be commoditized. There will never be another Orrin Woodward, and we have the only one. Further, not only is his teaching style (and all the other content-creators in our bullpen) unique, it is also improving. As Orrin (and our other leaders) continue to grow, learn, and improve, their teaching gets better and better, remaining the whole time, however, as unique and special as ever. In essence, it can’t be commoditized. So while LIFE Leadership is committed to developing information products that truly change lives in positive and lasting ways, it also by default does so in a way that can’t be commoditized. This means that all the LIFE Members out there who sell our information products never have to worry about representing something that has become commoditized and has fallen from its position of uniqueness in the marketplace.

LIFE Leadership Leads in value while maximizing a pay plan

Finally, the third key reason LIFE Leadership is firmly ensconced in the life changing information product category, is because information products have an enormous margin between the selling price and the cost of manufacture.  In essence, information can be “produced” into a format such as CD, DVD, video stream, live web broadcast, download, or whatever, in a very economical fashion, with very little “cost of goods sold.”  This means that we can both offer our products for a very low price in the marketplace (which we strive mightily to do and are very proud of our low pricing strategy), AND put a nice margin of money into the pay plan to reward the LIFE Members in the field who are selling our products (which includes ourselves, by the way).  In this way, LIFE Leadership currently pays out a little over 70% of gross PV (point value) revenue back into the field – meaning we run the cost of production, administration, customer service, legal representation, overhead, etc. all under 30%.  This payout plan is an industry leader and is extremely attractive to people looking to make some money in a business of their own.  Also, at any level of involvement as a LIFE Member, the sale of any product produces an immediate 25% sales margin that goes directly to the person who did the selling as profit.

For these three reasons, LIFE Leadership is proud to being in the information business.   And I hope this particular information has been helpful!!

Sincerely,

Chris Brady

hqdefault

The LIFE Business – Life Changing Information

The LIFE Business is about Information

In an age in which nearly any product can quickly become commoditized, it is a joy to be involved in marketing informational products to customers. This is because the unique and original nature of informational products do not lend themselves to commoditization.

What do I mean?

cashflowTake, for instance, Robert Kiyosaki’s Cashflow Quadrant concept. It was over fifteen years ago that I was first exposed to this diagram, and it continues to be instructional and useful in my life. There is quite simply no other simple concept I’ve ever seen that can take a complex landscape of possible career/professional occupation choices and reduce them to such a clear and understandable image. This concept is so good that others can merely copy it.  It cannot, however, be reduced, made cheaper, or hocked in a second-hand way.  In other words, it cannot be commoditized.  Informational products are like that.  They carry the DNA of originality and are once and forever stand alone units.

This is what I love so much about the products produced by the LIFE business. LIFE Leadership’s informational products are as unique and creative as each of our contributing content creators. Each of these tireless men and women bring their own special perspective to information that is designed to help improve people’s lives.

The LIFE Business’s Information Changes Lives

I am blessed to receive a near-constant stream of emails and cards and letters recounting how the Life Business‘s information has improved peoples’ lives.  Since the LIFE Leadership company produces information in each of the “8 F’s”, the categories through which we live our lives (Faith, Family, Finances, Fitness, Freedom, Following, Friendship, and Fun), these life improvements take place across a wide spectrum. I have been told that listening and reading through the informational products LIFE produces has improved marriages, helped people get out of debt, formed better attitudes, and repaired damaged self-images.  Many of these changes I’ve witnessed first-hand in peoples’ lives.  This is extremely heart-warming and encouraging, and certainly makes me feel privileged to be a part of the product creation at LIFE.

LIFE Business Products Available for FREE!

Finally, with products that can’t be commoditized, that really work in helping people improve their lives, the LIFE Business’s products are also available for FREE!

3forfreelogoThis is done through something called the “Three for FREE” program.  This is available to any and every customer of LIFE products.  Simply refer three other customers who subscribe to LIFE informational products at an equal level to those to which you subscribe, and yours are free! It’s a way for the LIFE business to thank you for your referrals!

Sample some of LIFE’s informational products and see for yourself if there aren’t positive changes in store for you!

May I recommend our newest product, the Financial Fitness Pack? It focuses on the Offense, Defense, and Playing Field of personal finance.  Rarely have these three categories been taught together in this fashion.  I hope you enjoy the material and that it brings an improvement in your finances!

Sincerely,

Chris Brady

cropped-mm3.jpg